Signs can come in many different shapes and sizes – here’s a rundown of some of the possibilities for your company.
The world of business is full of signs. Everywhere we go, companies and organisations are adorned with different types of signage announcing who they are and what they do.
It may be natural to assume that when we say ‘signage’ we are talking only about the lettering over the front door, but the truth is that there are many different types of signage. Each is useful for different purposes and can fulfil different functions depending on the needs of your business.
In this post, we will look at five popular types of signage that every business can use to improve their branding and discoverability.
Fascia signs
The classic fascia is the most common type of signage. Simply put, this is the main sign above the door at the front of the establishment.
The design and presentation of a fascia sign can make a big difference to how customers and visitors think about the business. This can be influenced by the fonts, colours, and imagery used – as well as other factors such as the materials chosen and the quality of the manufacturing.
A great fascia sign speaks volumes about your business and is one of your most important assets for branding.
After all, most high street businesses have a fascia sign – but not all fascia signs are created equal. Some are a good deal more attractive, attention-grabbing, or well-maintained than others.
Getting your fascia signage right is a great way to set your business apart from competitors and to draw interested customers to your premises.
Illuminated signs
If you’re looking to give your business an all-night presence – or add a luxurious sheen to your presentation – you might consider investing in an illuminated sign.
A glowing sign can help visitors to find your business 24 hours a day, and also give increased visibility during bad weather (such as heavy fog). This makes it a no-brainer for businesses such as late night shops, bars, hotels, supermarkets, and petrol stations.
The days of old-school, power-guzzling neon signs are mostly behind us; these days, energy efficient light emitting diodes (LEDs) are the standard. This new technology has opened the door to all kinds of design possibilities that couldn’t have been done with neon – from internally illuminated lightbox signs to “halo” signs with a backlit effect.
Of course, neon signs haven’t been completely forgotten – they do have a certain charm and character, and we can still produce them for projects where that old-school retro vibe is specifically sought.
Safety signage
No matter what industry you’re in, pretty much every business has a legal obligation to install safety signage of some type.
Common uses for safety signage include marking emergency escape routes, first aid kits and fire extinguishers, but for some sectors, the requirements might be more involved.
For example, kitchens need to have good signage reminding employees about food hygiene practices and hand washing – while factories and manufacturing sites should have notices about protective equipment and dangerous substances.
However, many public-facing enterprises may also need customer oriented safety signage. This might include ‘mind the step’ or ‘low ceiling’ advisories, ‘no smoking’ notices, warnings for children to not play on escalators, or any of a broad range of other safety alerts as necessary.
It’s not just legal box-ticking – it’s about keeping your staff and visitors safe, and with clear, well-made and on-brand safety signage you can make sure that your business is doing everything it can.
Here at Medash Signs, we have produced many safety signs for different purposes over the years and can work closely with you to create the items you need – helping you fulfil your legal obligations with smart, fresh, and well-designed signage.
Wall and window graphics
It’s not just the space above the front door that can carry signage – you can make use of any and all walls and windows both indoors and out.
Wide-format printed decals can be used to create large scale artworks and branding, adding imagery and colour to different surfaces around your premises. This type of signage can create a really striking design effect that customers are sure to remember.
And with window graphics, retail and hospitality sector businesses can essentially turn glass panes into big billboards telling customers about products, promotions and offers.
Printed wall signs are a great way to place branding elements around your interior spaces, meaning that the customer can enjoy a consistent experience throughout their entire journey from front door to final purchase.
Freestanding signs
Last but not least, we also have signs that don’t have to be attached to any pre-existing structure at all.
Freestanding signs are often used on the outer periphery of a larger business site, such as out in a carpark or next to an entrance gate.
They serve to let customers know where they are and to show them your logo and branding before they arrive at the main building.
Freestanding signs can come in a wide selection of shapes and sizes, and they can be made from many different materials to give a variety of finishes.
In conclusion, there is a wide array of sign types for you to choose from – and we can tailor a unique signage solution to the particular needs of your business.
